Cyclistic Bike Share
Cyclistic is a bike-share company in Chicago that features more than 5,800 bicycles and 600 docking stations.The bikes can be unlocked from one station and returned to any other station in the system anytime.
Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.
Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.
For this project,the buisness task is to identify how annual members and casual riders use Cyclistic bikes differently so as to design marketing strategies aimed at converting casual riders into annual members in order to maximize annual members which can aid buisness growth.
